The Motel 6 rebranding is designed to modernize the current identity by reinserting key values and creating a friendlier aesthetic. The logo places emphasis on Motel 6’s continual interest in creating the most effective usage of “less is more.” The design is based on the Company’s ability to make a customer’s experience appropriate to his or her personal needs.
The new website includes all of the brand elements that make Motel 6 unique, including continuous dedication to their original tag line, “We’ll leave the light on for you.” The design is simple, functional, and vibrant, like the new Motel 6 brand identity.
The new website includes all of the brand elements that make Motel 6 unique, including continuous dedication to their original tag line, “We’ll leave the light on for you.” The design is simple, functional, and vibrant, like the new Motel 6 brand identity.